Cell phone company Nokia recently announced that it will be releasing four new smart and feature phones by the end of the year. The plan is to compete with the current dominating iPhone, Motorola, HTC and Samsung products. Now I don’t know about you, but when I think of a Nokia phone, I visualize the classic bulky non-flip phone with the black and white screen. However, this is simply not the case. With new, sleek, and colorful designs, I think Nokia might be on to something. The phones vary from having fully touch sensitive screen to having qwerty keyboards and some that are only feature phones as apposed to smart phones. They also seemed to incorporate different flashy and exciting colors.
Although Nokia was a little slow out the gate when it comes to smart phones, I think they will begin to gain a customer base. Thus far, there really hasn’t been much competing against the iPhone and Android powered smart phones. Nokia will be giving the Windows Mobile OS a fresh new look by incorporating it in their new smart phones. We can definitely count on seeing these in the near future. One thing about smart phones that use the Windows Mobile OS, from my own experience, is that they are not the prettiest of easiest to use. If Nokia and Windows can simplify the design and overall ease of use, I believe they will have a fighting chance against Android and iOS phones.
Currently, most of the smart phones out there are back or white and many people, predominantly kids, would be more attracted to the colorful new phones from Nokia. Accessing the Internet, checking email, and logging onto Facebook are pretty much a given when it comes to smart phones in this day and age. So having a product that stands out against its competitors is very important. Another very important issue to consider is which provider is going to carry this phone. With the cost of data plans going up and some companies getting rid of unlimited data plans all together, the carrier for these new Nokia phones can be a deal maker or breaker. Although Nokia will start to gain some market share, I think it just might be too little, too late, unless they focus on a certain niche group of customers such as children and those who are new to the smart phone world.
Sources:
Nokia unveils four new series 40 phones. (n.d.). Mashable tech. Retrieved October 26, 2011, from http://mashable.com/2011/10/26/nokia-four-symbian-smartphones/#31577Nokia-Lumia-800
This blog caught my attention because when I saw the picture I wanted to read what it was about. I definitly have some kind of phone fetish so I always have to have the newest phone. I definitly agree that when I think of Nokia I think of some big bulky phone. To think that they are making a phone that is supposed to compete with an Iphone definitly has me curious. I love my Iphone and to think of a phone that would work just as well as an Iphone that I can get in prettier colors has me super excited. I agree that the Mobile OS on some smart phones can be extremely frustrating and difficult to use so if they can fix that issue the Nokia phone coul be a huge hit.
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